Certificate in Market Research

Coach: Mike Berry, MSc more info
Cost of study: 208 000 тенге
Durations: 12-15 week
Start dates: the 20th of each month
Certificate in Market Research

The Certificate in Market Research will engage you in an active fact finding process which focuses on the modern marketplace and the latest research theories, techniques, and practices. Through the use of quantitative and qualitative research tools you will begin to examine how the role of market research and its implementation can change the face of an organisation.
You can register for this course year-round, and once your application has been approved you can begin using the InterActive web-platform, which puts a vast amount of invaluable online study-tools at your disposal in any location worldwide:

Online tests* allow you to check your knowledge of key concepts as you study
Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes
Bring your studies up-to-date with our current, real-world case studies
Email your programme tutor and network with your fellow students online
Revision kits* allow you to refresh the knowledge you’ve learned
Our online resources fully prepare you for all of your exams and assignments
* For courses where it is appropriate only.

The 12 week Certificate in Market Research consists of 6 sub-topics which deliver both theoretical and practical tools that are essential in this field.

The nature and scope of market research
Data collection and market research
Causal research
Special topics in data analysis: correlation analysis and regression analysis; discriminator and canonical analysis; actor and cluster analysis; multidimensional scaling and conjoint analysis, structured and semi-structured individual interviews, observations, focus group interviews and analysing and presenting the findings.
Applications of marketing intelligence to market research
Emerging applications of market research
Over the course of your studies you will complete 3 assessments: a project plan, a 10-minute individual presentation, and a final examination, after which you will be awarded a certificate by London School of Business and Finance.