Advanced Certificate in Strategic Marketing Management

Coach: Mike Berry, MSc more info
Cost of study: 304 000 тенге
Durations: 12 week
Start dates: the 20th of each month
Requirements
Advanced Certificate in Strategic Marketing Management

Details:
of Business and Finance and powered by InterActive’s award-winning e-learning platform, has been designed to equip managers with knowledge, skills, and competencies which can be put to use in the workplace immediately after graduation. The course is ideal for those who are new to marketing management or for industry professionals looking to brush up their existing skills and expertise.

Delivery
This course is available year-round and signing up is easy and convenient, simply click on the enrol button and follow the required steps. Once enrolled you can begin using the online study resources available from the InterActive web platform:

Online tests* allow you to check your knowledge of key concepts as you study
Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes
Bring your studies up-to-date with our current, real-world case studies
Email your programme tutor and network with your fellow students online
Revision kits* allow you to refresh the knowledge you’ve learned
Our online resources fully prepare you for all of your exams and assignments
* For courses where it is appropriate only.

Syllabus
This advanced certificate contains a range of sub-topics covering the essential knowledge needed to pursue a successful career in strategic marketing management:

Assessing the competitiveness of the firm (internal) I
Assessing the competitiveness of the firm (external) II
Assessing the external marketing situation I
Assessing the external marketing situation II
Developing marketing strategies I
Developing marketing strategies II
Developing marketing programmes I
Developing marketing programmes II
Organising, implementing and controlling the marketing campaign I
Organising, implementing and controlling the marketing campaign II
During your programme you will need to complete one written assignment of between 3500-4500 words, which needs to receive a satisfactory mark in order for you to attain your advanced certificate from London School of Business and Finance.